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We have looked at vintage collector dolls in an earlier blog, in our current auction we have a selection of dolls that are relatively new to the market; American Girl, Bratz and Groovy Girls. These award winning dolls fit into their own nitsch markets for entirely different reasons. Let’s see why.
American Girls
American Girl is an American line of 18-inch dolls first released in 1986 by Pleasant Company. Our doll Kirsten Larson was one of the original Historical Characters offered. These dolls teach aspects of American history through books. The dolls were also made in a variety of ethnicities. Although the books are written for an eight to twelve year-old target audience, they cover some significant topics like slavery, war and poverty in ways that are appropriate for the understanding and sensibilities of their young audience. In 1998, Pleasant Company became a subsidiary of Mattel. The company has been awarded the Oppenheim Toy Portfolio Award eight times.
Bratz
Bratz is an American line of dolls and merchandise manufactured by MGA Entertainment. Four original 10" dolls, Yasmin, Cloe, Sasha and Jade, were released in 2001. There have been many other dolls added to the line and Bratz have been making a serious dent in Barbie sales. There have been Bratz TV cartoons, videos, movies and projects with stars doing the doll voices. These dolls promote fun, fashion and friendship. In October of 2008, Nickelodeon aired a Bratz-themed reality show, Bratz Design Academy in which 9 to 14 year olds compete in Project Runway-type fashion challenges, with the winner designing clothing for a British line of Bratz dolls. The show was nominated for a British Academy Children’s Awards.
Groovy Girls
Groovy Girls are a line of fashion dolls manufactured by the American toy company Manhattan Toy and launched in 1998. The brand consists of plush, 13-inch dolls, fashion and furniture accessories, as well as pets. Groovy Girls target the 6-to-12 age range, with licensed products including room décor, apparel, interactive and electronics, stationary, health and beauty aids. They promote a wholesome alternative to other dolls. They promote diversity, personal style and friendship. Also an award winner, in February of 2008 Girl Scout’ Troop Groovy Girls won the Best Girl Toy of the Year during the American International Toy Fair in New York City.
Groovy Girls are a line of fashion dolls manufactured by the American toy company Manhattan Toy and launched in 1998. The brand consists of plush, 13-inch dolls, fashion and furniture accessories, as well as pets. Groovy Girls target the 6-to-12 age range, with licensed products including room décor, apparel, interactive and electronics, stationary, health and beauty aids. They promote a wholesome alternative to other dolls. They promote diversity, personal style and friendship. Also an award winner, in February of 2008 Girl Scout’ Troop Groovy Girls won the Best Girl Toy of the Year during the American International Toy Fair in New York City.
Now that you know a little bit more, we hope you will agree that our current auction’s modern dolls are all so groovy!
Happy Bidding!
Liz
PS. Another bonus - these dolls now have a web presence so now you can get online for some more ideas and interactive fun.
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